My childhood best friend is an architect living in Mexico City.
So when the architecture-centric radio station he collaborated with decided to develop a brand identity, he put them in touch with me. What followed was an incredible collaboration that helped create a brand system that truly represented their vision and made them proud. Fast forward 6 years, Radio Arquitectura is the foremost authority on architecture in Mexico.
The hexagon represents the modularity of building. It's a flat shape and the outline of a cube. It's a building block, like a hive. And it can be used to create modern and techie looking patterns.